Many physicists today postulate the existence of multiple universes, even when sober. We used to live in a world of infinite possibilities. Now we live in an infinite number of worlds. India shines. Democracy thrives. The economy booms. A hundred flyovers bloom. This is not that India. If you see your picture here one day, don’t worry. That’s not you.



As the competition in India’s grocery segment intensifies, the virtuous cycle of innovation has begun. Amidst unconfirmed rumours that will not only deliver your groceries, but also feed them to you, several players have launched a new scheme, which could transform the way we consume vegetables.

‘We want to provide our consumers with the full sabzi experience,’ says a representative of, a recent entrant. ‘Our algorithm will track your consumption, assisted by a small observer who will be inserted under your dining table. Once we have analysed your consumption patterns, our specially trained horticulturalists will grow your food requirements in your garden, or on your balcony. In case you do not have a balcony, we will construct one for you, using funds acquired from investors eager to participate in the Indian economic miracle. Within minutes of your placing your order, our delivery boy, who is already there under your dining table, will harvest the produce, bag it in special tamper-proof, ultra-hygienic packaging, and deliver it to your kitchen. In return for a small loss of personal privacy, you will see a massive increase in service levels. As this is a new concept, we will do concept-selling. Please stay tuned for our upcoming ad campaign, featuring superstar Aamir Khan as a small observer.’

Originally published in Hindu Business Line. 


  1. sunil pillai
    September 12, 2015

    the competent impulse buy..brilliant
    thank you
    p.s:i do know how to pronounce it

  2. Binu
    June 18, 2017

    Can’t imagine how far technology will creep into our lives, our eating patterns , consumption patterns , we are letting technology govern our lives . Not to exited about this

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s


This entry was posted on August 26, 2015 by in Uncategorized and tagged , , , , , .


Most Viewed

Enter your email address to follow this blog and receive notifications of new posts by email.

Blog Stats

  • 380,735 hits
%d bloggers like this: